Walk out of the store knowing what's in your cart. Point, scan, see the score in five seconds. No barcodes. No account. No guesswork.
Scored using EWG, FDA, and WHO data. Not guesswork.
What are ultra-processed foods? The NOVA system, plain English.
Marketing words on the front. Chemistry on the back. Most of us never read the back, and when we do, we can't pronounce half of it.
"Natural" means nothing. The FDA doesn't define it. A "natural" cereal can legally contain BHT, carrageenan, and caramel color.
Sugar has 60+ names. Maltodextrin, dextrose, agave nectar, rice syrup solids: all sugar, all buried in the ingredient list.
Some additives are banned in Europe but sitting on your shelf in North America. Red 40, titanium dioxide, potassium bromate, BHA.
The "health halo" costs you money. "Keto," "organic," "plant-based" on the front. Highly processed junk on the back. You pay 40% more for a worse product.
You don't have time to Google every ingredient. Nobody does. That's the point. The labels are written so you won't.
Your phone's camera is already a chemistry decoder. You just weren't using it that way.
Rough, So-so, Solid, Glowing. Decide in the aisle, not in a research session. Every tier maps to a 0-100 score so you always know how far off clean it really is.
Imports, small brands, restaurant menus, recipe cards. If you can photograph the label, you can score it.
The preservative, the colorant, the emulsifier. Each one in one sentence, no chemistry degree required.
The ingredient list on the back of any packaged food. Works in any language the label is printed in.
Under five seconds, you see the product's 0-100 score and tier. No login. No account. No nutrition lecture.
Every flagged ingredient, explained. See what to avoid next time. Your scan history tells the story your grocery receipts don't.
Real scans. Real scores. No stock photos.
The label-by-label breakdown of what to buy and what to skip. Real brands, real ingredient lists, real verdicts.
Evidence-based guides on food, additives, and what's really in your food.
What makes a food ultra-processed, why it matters for your health, and how to spot them in the supermarket.
Read article →Synthetic food dyes, their history, the research on potential harms, and how different countries regulate them.
Read article →Why the food industry uses titanium dioxide, what regulators say about safety, and where you'll find it.
Read article →Free to try. No ads, no tracking, no account required. Scan your first product in under a minute.
