What is Red 40?
Red 40, formally named Allura Red AC and assigned the European food additive number E129, is a synthetic azo dye that produces red, orange-red, and pink colors in food. It has been the most widely used artificial color in North America since the late 1970s, when it replaced FD&C Red No. 2 (which the FDA banned in 1976 over rodent carcinogenicity concerns). Red 40 is derived from petroleum chemistry and has no insect components. The dye that comes from insects is Carmine (E120, cochineal extract), a chemically unrelated compound sometimes confused with Red 40 because of its similar color.
Red 40 is water-soluble, bright, and stable across a wide pH range, which explains its appearance in breakfast cereals, candy, fruit-flavored beverages, snack foods, processed meats, and some pharmaceutical coatings. In the US and Canada, any food containing Red 40 must list it by name in the ingredient declaration. It also exists in a "lake" form (an aluminum salt used in dry seasonings and coatings), subject to the same certification requirements.
Is Red 40 safe? Regulatory positions
Health Canada
Health Canada permits Allura Red AC under the Food and Drug Regulations, List of Permitted Colouring Agents (List 2 -- Colouring Agents That May Be Used as Food Additives). The dye is allowed in a range of food categories including beverages, confectionery, desserts, and other processed foods at specified maximum use levels. Health Canada has not established a separate Canadian ADI, instead relying on the international assessments from JECFA (the Joint FAO/WHO Expert Committee on Food Additives) and EFSA as part of its pre-market approval framework.
European Union and EFSA
The European Food Safety Authority's Panel on Food Additives and Nutrient Sources (ANS Panel) re-evaluated Allura Red AC in 2009, publishing its scientific opinion in the EFSA Journal (2009; 7(11):1108). The panel set an acceptable daily intake of 7 mg/kg body weight per day -- the same value that had been established previously by JECFA. This means a 30 kg child could theoretically consume 210 mg of Red 40 per day before exceeding the ADI, though exposure modeling has shown some children in the EU approach or exceed this level through typical dietary patterns.
Separately from the EFSA safety assessment, EU Regulation 1333/2008 mandated that any food or drink containing one of six synthetic dyes -- including Red 40 -- must carry the warning label: "may have an adverse effect on activity and attention in children." This requirement was driven by the 2007 Southampton study results and has been in force since 2010. The label does not mean the product is banned; it is a disclosure requirement.
FDA
The US Food and Drug Administration regulates Red 40 as a color additive subject to certification under the FD&C Act. It is listed at 21 CFR Part 74, Section 74.340 (FD&C Red No. 40) and 21 CFR Part 74, Section 74.340a (FD&C Red No. 40 Aluminum Lake). Every batch of Red 40 used in food sold in the US must be certified by the FDA, meaning the manufacturer must submit a sample and receive a lot number before using the dye. The FDA does not publish a formal ADI in its CFR listing; the US follows JECFA's 7 mg/kg bw/day figure as the internationally recognized benchmark.
In 2025, the US Department of Health and Human Services announced plans to work with the FDA toward phasing out petroleum-based synthetic dyes from the food supply, citing the precautionary concerns reflected in state-level actions like California's AB 2316. As of mid-2026, Red 40 remains fully approved for use in the US pending any regulatory rulemaking.
California
California's AB 2316, the California School Food Safety Act, was signed by Governor Newsom on September 28, 2024. It prohibits six synthetic food dyes -- Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2, and Green 3 -- from being used in foods served as school meals and in competitive foods sold on K-12 public school campuses during school hours. The prohibition takes effect December 31, 2027, giving school food service operators and manufacturers time to reformulate. California is the first US state to enact a school-specific synthetic dye ban; several other states had similar bills in various stages as of 2025-2026.
UK Food Standards Agency
Following the 2007 Southampton study, the UK Food Standards Agency (FSA) wrote to food manufacturers in 2008 requesting voluntary removal of the six dyes studied -- including Red 40 -- from food and beverages. This was a non-binding request, not a ban. The FSA concluded that parents who noticed hyperactive behavior in their children might benefit from reducing these dyes, but did not classify the dyes as unsafe for the general population. After the UK left the EU, it retained the EU's warning label requirement for these six dyes in products sold in Great Britain.
What the research says
The pivotal study in this area is McCann et al. 2007, published in The Lancet on November 3, 2007 (DOI: 10.1016/S0140-6736(07)61306-3). The randomized, double-blind, placebo-controlled trial tested two mixtures of artificial food colors plus sodium benzoate in 153 three-year-olds and 144 eight-to-nine-year-olds in the general population. Both mixtures contained Red 40 (Allura Red AC) alongside five other dyes and a preservative. Children who consumed the color mixtures showed significantly greater hyperactivity scores compared to placebo, as rated by trained observers, parents, and teachers. The effect size was modest at the population level but statistically significant. The paper's conclusion -- that artificial colors or sodium benzoate in the diet increase hyperactivity -- directly prompted the EU to act.
A key methodological limitation: the study used dye mixtures, not individual dyes, so it cannot attribute the hyperactivity increase to Red 40 alone. EFSA's 2009 review noted this explicitly. Whether the effect comes from Red 40, one of the other five dyes, sodium benzoate, or their combination remains unclear based on current evidence.
More recent work has shifted focus to exposure levels. Stevens, Burgess, Stochelski, and Kuczek (2014, Clinical Pediatrics, DOI: 10.1177/0009922813502849) analyzed dye concentrations in commonly consumed beverages and found that FDA-certified artificial food color consumption per capita increased more than five-fold between 1950 and 2012, from 12 mg to 68 mg per day. Their review of challenge studies found that doses at or above 50 mg produced greater behavioral effects in more children than lower doses -- relevant because some heavy consumers of dye-containing beverages could reach that threshold.
The same group's 2015 paper (Clinical Pediatrics, DOI: 10.1177/0009922814530803) extended this to foods and sweets, documenting that children consuming typical diets heavy in processed foods could be ingesting far more dye than either JECFA's assessments or earlier FDA exposure models assumed.
Vojdani and Vojdani (2015, Alternative Therapies in Health and Medicine, PMID: 25599186) proposed a mechanism linking synthetic food dyes to immune reactivity, suggesting some individuals may develop cross-reactive immune responses. This work has not been replicated at scale and represents a hypothesis rather than established consensus.
The honest summary: at typical dietary exposure, regulatory bodies in three major jurisdictions have concluded Red 40 is safe. The hyperactivity association from the Southampton study is real, replicated at a population level, and was significant enough to change EU labeling law. The debate is not about whether the effect exists but about how large it is, for which children, and at what dose.
Where you'll find Red 40
Red 40 appears most commonly in foods where visual appeal drives purchase decisions: candy, breakfast cereals, fruit-flavored snacks and drinks, sports drinks, flavored dairy products, and some baked goods. It also shows up in processed meats that use it to maintain an appealing red color, condiments like some ketchups and hot sauces, gelatin desserts, and certain medications.
Common products containing Red 40
These five products are verified against Open Food Facts data (product codes included for reference). Each is NOVA Group 4 (ultra-processed), which is consistent with the ingredient profiles.
| Brand | Product | OFF Code | Nutri-Score | NOVA | Notes |
|---|---|---|---|---|---|
| General Mills | Lucky Charms | 0016000123991 | D | 4 | Red 40 listed with Yellow 5, Yellow 6, Blue 1; the dyes color the marshmallow pieces |
| Frito-Lay (PepsiCo) | Doritos Nacho Cheese | 0028400516464 | D | 4 | Red 40 in the cheese seasoning blend alongside other artificial colors |
| Frito-Lay (PepsiCo) | Cheetos Flamin' Hot Crunchy | 0028400589895 | E | 4 | Listed as "Red 40 Lake" (aluminum salt form, used in dry seasoning coatings) |
| Just Born | Hot Tamales | 0070970474088 | E | 4 | Red 40 plus Yellow 5 and Yellow 6; primarily candy, low serving weight |
| Smucker's | Strawberry Preserves (low-sugar) | 0051500040423 | Not rated | 4 | Red 40 used to boost color that processing diminishes; ironic in a fruit product |
The Smucker's entry is worth highlighting: Red 40 in a strawberry preserve exists specifically because heat processing degrades the natural anthocyanins (the pigment in real strawberries). The dye restores a color consumers expect, even though the strawberries are already there. This is common across fruit-based processed products.
What to use instead
Natural alternatives have improved since the 2010s, though none exactly replicate Red 40 across all applications. Beet juice concentrate gives a deep red-to-magenta range suited to yogurt and smoothies, but fades above about 80C and can impart an earthy flavor at high concentrations. Anthocyanins from black carrot or elderberry are more heat-stable and hold a red-to-pink range in acidic products like sodas and gummies. For orange-red tones in savory applications, paprika extract (E160c) has been the snack industry's default for decades.
Some manufacturers have already reformulated: Kraft removed synthetic dyes from its mac and cheese in 2016. General Mills removed them from several cereal lines around the same time, though Lucky Charms' marshmallow pieces still contain Red 40 as of 2026. Gatorade announced plans to reformulate away from synthetic dyes, with work ongoing.
FAQ
Is Red 40 banned in any country?
Red 40 is not outright banned in any country that permits it in food, but it has faced significant restrictions. The EU requires a warning label -- "may have an adverse effect on activity and attention in children" -- on any product containing it. The UK's Food Standards Agency asked manufacturers to voluntarily remove six artificial dyes including Red 40 after the 2007 Southampton study. California banned Red 40 from K-12 school meals under AB 2316 (signed September 28, 2024, effective December 31, 2027), making it the first US state to do so.
What does Red 40 do to kids?
The McCann et al. 2007 Lancet trial found measurably increased hyperactivity in children aged 3 and 8-9 after consuming a mixture of artificial food colors including Red 40 plus sodium benzoate. The effect was observed in the general population, not just children already diagnosed with ADHD. Because the study used a mixture of six dyes, it cannot isolate Red 40's individual contribution. EFSA reviewed this study in 2009 and concluded the evidence justified monitoring but could not attribute the effect to any single dye.
What foods contain Red 40?
Red 40 is common in breakfast cereals (Lucky Charms, Froot Loops), salty snacks (Doritos, Flamin' Hot Cheetos), candy (Hot Tamales, gummies, fruit chews), fruit-flavored preserves, sports drinks, sodas, flavored yogurts, and some processed meats. In Canada and the US, it must appear by name in the ingredient list, so searching for "Red 40" or "Allura Red" on a label will find it.
Is Red 40 made from bugs?
No. Red 40 is synthesized from petroleum-derived aromatic chemistry. The red dye derived from insects is Carmine (E120, cochineal extract), which is chemically unrelated to Red 40 and governed by entirely different regulations. The two are sometimes confused because both produce red or pink hues, but they are made differently, regulated differently, and have different allergen profiles. People with carmine sensitivity have no cross-reactivity with Red 40.
What is a natural alternative to Red 40?
Beet juice concentrate works well in ambient-temperature applications like yogurt and smoothies but fades with heat. Anthocyanins from black carrot or elderberry are more stable and work in acidic products like gummies and sodas. Paprika extract handles orange-red tones in savory applications. Lycopene from tomatoes produces an orange-red useful in some beverages. None of these are exact drop-in replacements for Red 40 across all uses, which is why reformulation typically requires both formula and process adjustment.
Why did the EU put a warning label on Red 40?
EU Regulation 1333/2008 mandated the warning label "may have an adverse effect on activity and attention in children" on foods containing any of six synthetic dyes including Red 40, following the 2007 Southampton study published in The Lancet. The label has applied to all EU and UK products containing these dyes since 2010. It is a disclosure requirement, not a prohibition.
Does Red 40 cause cancer?
No health authority -- Health Canada, FDA, or EFSA -- has concluded that Red 40 is carcinogenic to humans at dietary exposure levels. EFSA's 2009 reassessment found no carcinogenicity concern requiring a reduction in the ADI. Some advocacy groups including the Center for Science in the Public Interest (CSPI) have called for additional carcinogenicity studies based on older animal data, but these have not resulted in regulatory action. The current scientific consensus is that cancer risk at normal dietary exposure is not established.
Sources
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McCann D, Barrett A, Cooper A, et al. "Food additives and hyperactive behaviour in 3-year-old and 8/9-year-old children in the community: a randomised, double-blinded, placebo-controlled trial." The Lancet. November 3, 2007; 370(9598):1560-1567. DOI: 10.1016/S0140-6736(07)61306-3
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Stevens LJ, Burgess JR, Stochelski MA, Kuczek T. "Amounts of artificial food colors in commonly consumed beverages and potential behavioral implications for consumption in children." Clinical Pediatrics. 2014 February; 53(2):133-140. DOI: 10.1177/0009922813502849
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Stevens LJ, Burgess JR, Stochelski MA, Kuczek T. "Amounts of artificial food dyes and added sugars in foods and sweets commonly consumed by children." Clinical Pediatrics. 2015 April; 54(4):309-321. DOI: 10.1177/0009922814530803
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Vojdani A, Vojdani C. "Immune reactivity to food coloring." Alternative Therapies in Health and Medicine. 2015; 21(Suppl 1):52-62. PMID: 25599186
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EFSA ANS Panel (EFSA Panel on Food Additives and Nutrient Sources Added to Food). "Scientific Opinion on the re-evaluation of Allura Red AC (E 129) as a food additive." EFSA Journal. 2009; 7(11):1108. DOI: 10.2903/j.efsa.2009.1108
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California Legislature. AB 2316, California School Food Safety Act. Approved by Governor September 28, 2024. Effective December 31, 2027. https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202320240AB2316
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European Parliament and Council. Regulation (EC) No 1333/2008 of the European Parliament and of the Council on food additives. Official Journal of the European Union. December 16, 2008.
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US Food and Drug Administration. 21 CFR Part 74, Section 74.340 -- FD&C Red No. 40. Electronic Code of Federal Regulations. https://www.ecfr.gov/current/title-21/chapter-I/subchapter-A/part-74/subpart-A/section-74.340
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Health Canada. List 2 -- Colouring Agents That May Be Used as Food Additives. Food and Drug Regulations. https://www.canada.ca/en/health-canada/services/food-nutrition/food-safety/food-additives/lists-permitted/2-colouring-agents.html
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UK Food Standards Agency. "Food colours and hyperactivity." FSA voluntary withdrawal request to manufacturers, 2008.
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Open Food Facts database. Product entries for: Lucky Charms (0016000123991), Doritos Nacho Cheese (0028400516464), Cheetos Flamin' Hot (0028400589895), Hot Tamales (0070970474088), Smucker's Strawberry Preserves (0051500040423). https://world.openfoodfacts.org (accessed May 2026)
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CSPI (Center for Science in the Public Interest). "Food Dyes: A Rainbow of Risks." Washington DC, 2010. https://www.cspi.org/resource/food-dyes-rainbow-risks
Frequently asked questions
Common questions about this ingredient.
Is Red 40 banned in any country?
Red 40 is not outright banned in any country that uses it, but it has faced significant restrictions. The European Union requires a warning label -- 'may have an adverse effect on activity and attention in children' -- on any product containing Red 40. The UK's Food Standards Agency asked manufacturers to voluntarily remove six artificial dyes including Red 40 from food after the 2007 Southampton study. California became the first US state to ban Red 40 specifically from school meals and competitive foods sold on school campuses, effective December 31, 2027, under AB 2316 signed September 28, 2024.
What does Red 40 do to kids?
The most cited evidence comes from the McCann et al. 2007 trial published in The Lancet. The double-blind, randomized study found that children aged 3 and 8-9 who consumed a mixture of artificial food colors (including Allura Red) plus sodium benzoate showed measurably increased hyperactivity compared to placebo. The effect was observed in the general child population, not just children already diagnosed with ADHD. EFSA reviewed this and other studies in 2009 and concluded the findings could not be attributed to the dyes alone given the study's mixture design, but still noted the results were a reason for continued monitoring.
What foods contain Red 40?
Red 40 is found in a wide range of processed foods: breakfast cereals (Lucky Charms, Froot Loops), salty snacks (Doritos Nacho Cheese, Flamin' Hot Cheetos), candy (Hot Tamales, red gummy products), fruit-flavored preserves, sports drinks, sodas, flavored yogurts, and processed meats with red coloring. It also appears in some medications and cosmetics. In Canada and the US, the ingredient must be listed by name on food labels.
Is Red 40 made from bugs?
No. Red 40 (Allura Red AC) is synthesized from petroleum-derived compounds, specifically from coal tar or arachnoid naphthalenesulfonic acid chemistry. It has no insect-derived components. The dye sometimes confused with insect origin is Carmine (E120), which is extracted from cochineal scale insects. Carmine and Red 40 are entirely different compounds with different chemical structures and different regulatory profiles.
What is a natural alternative to Red 40?
Several plant-based alternatives produce red and pink shades. Beet juice concentrate (E162) gives a red-to-pink range but fades with heat. Anthocyanins from black carrot, elderberry, or red cabbage produce purplish reds stable in low-pH products. Lycopene from tomatoes gives an orange-red. Paprika extract (E160c) works for orange-red tones in savory products. These alternatives are generally considered more stable at low pH and are not subject to the EU's hyperactivity warning label requirement.
Why did the EU put a warning label on Red 40?
The EU warning label -- 'may have an adverse effect on activity and attention in children' -- was mandated by Regulation (EC) 1333/2008, driven largely by the 2007 Southampton study published in The Lancet. That trial found increased hyperactivity in children after consuming a cocktail of six artificial dyes including Red 40. The UK Food Standards Agency asked manufacturers to voluntarily phase out these dyes before the warning label became law. The label applies in the EU to any food or beverage containing one or more of six specific synthetic dyes: Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2, and Green 3.
Does Red 40 cause cancer?
Current regulatory consensus does not classify Red 40 as carcinogenic to humans. The FDA has set no carcinogenicity concern at approved use levels. EFSA's 2009 reassessment found no evidence requiring a change to the ADI on carcinogenicity grounds. Some animal studies have examined high-dose exposure, and the CSPI has called for further study, but no major health authority -- Health Canada, FDA, or EFSA -- has concluded that Red 40 causes cancer in humans at dietary exposure levels. This remains an area of ongoing scientific discussion.